Gimme brain like NYU
But the FTC won’t let it be. Lumositysettled with the Federal Trade Commission, agreeing to pay $2 million for its “deceptive and unfounded” claims of cognitive improvement.
“Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease,” Bureau of Consumer Protection director Jessica Rich said. “But Lumosity simply did not have the science to back up its ads.”
Lumosity to Pay $2 Million to Settle FTC Deceptive Advertising Charges for Its “Brain Training” Program[FTC]
