Breaking: Apple Offering $100 Store Credit For All iPhone Owners

If you buy an iPhone between June 29 and yesterday , Steve Jobs and Apple have just foretell that they ’re going to give you a $ 100 store credit entry rebate for being an early adoptive parent . No details yet on how you ’ll get your rabbet , but it will be posted by next week . Full text of Jobs ’ open letter of the alphabet after the parachuting .

To all iPhone customers :

I have invite 100 of emails from iPhone customers who are upset about Apple neglect the price of iPhone by $ 200 two month after it went on sales agreement . After read every one of these electronic mail , I have some observations and conclusions .

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First , I am certain that we are making the right decision to lour the price of the 8 GB iPhone from $ 599 to $ 399 , and that now is the right clip to do it . iPhone is a breakthrough product , and we have the chance to ‘ go for it ’ this vacation season . iPhone is so far ahead of the challenger , and now it will be affordable by even more client . It benefits both Apple and every iPhone drug user to get as many fresh client as possible in the iPhone ‘ collapsible shelter ’ . We strongly believe the $ 399 price will aid us do just that this vacation season .

Second , being in technology for 30 + years I can take the stand to the fact that the technology road is jolting . There is always change and improvement , and there is always someone who buy a product before a special crosscut date and misses the new price or the new operating system or the new whatever . This is living in the technology lane . If you always wait for the next cost cold shoulder or to buy the new improved mannequin , you ’ll never buy any technology product because there is always something better and less expensive on the skyline . The unspoiled news is that if you grease one’s palms products from companies that stick out them well , like Apple tries to do , you will receive years of utilitarian and satisfying service from them even as raw models are introduced .

Third , even though we are making the right conclusion to frown the price of iPhone , and even though the technology route is bumpy , we need to do a better line of work taking care of our early iPhone customers as we aggressively go after novel ones with a lower price . Our former customer trusted us , and we must subsist up to that combine with our actions in instant like these .

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Therefore , we have determine to bid every iPhone client who purchased an iPhone from either Apple or AT&T , and who is not meet a discount or any other consideration , a $ 100 store deferred payment towards the leverage of any product at an Apple Retail Store or the Apple Online Store . contingent are still being work out and will be send on Apple ’s website next week . Stay tuned .

We want to do the right affair for our prize iPhone customers . We apologize for let down some of you , and we are doing our best to exist up to your high expectations of Apple .

Steve Jobs

Lesdilley