Despite the free world spiraling out of control as a result of bad mortgages and Happy Meals, Activision managed to ink a deal with ad company IGA Worldwide.Gamasutradescribes the deal between IGA and Activision as an “exclusive mulit-year agreement,” which basically boils down to in-game ads in whatever game Activision desires. The first title to feature this agreement will beGuitar Hero: World Tour.
The ads will extend pastGH: WT, but the next title is unknown. My guess is thatDiablo IIIwill rock some amazing arthritis supplements.
