Summary

Last month, Motorola announced a new fitness-focused smartwatch called the Moto Watch Fit. It’s officiallyavailable starting today, and there are some interesting features, but the price may be the most surprising thing about it—not in a good way.

We’ll start with the design. The Moto Watch Fit goes for a sleek, square aesthetic with rounded corners, giving it a decidedly Apple Watch-inspired look. The 1.9-inch OLED screen and overall size are extremely similar to the Apple Watch as well. However, coming in at 25g, it’s significantly lighter, which is good for a device you’ll be wearing while exercising. The case is made of matte black aluminium, and it launches with a green fabric band. There’s also a lug adapter included in the box, which is a nice touch.

Under the hood, you’re getting a decent set of health and fitness tracking features. We’re talking heart rate monitoring, sleep tracking, GPS, and a PPG sensor. If you’re into working out, it comes with over 100 sports modes to accurately track your activities, whether you’re running, swimming, or lifting weights at the gym.

One of the more interesting things about the Moto Watch Fit is the battery life. Motorola is promising up to 16 days of battery life on a single charge, which is always a welcome relief in the world of daily charging. However, it should be noted that this watch does not run Wear OS. It only supports a handful of Motorola’s own apps, similar to a device like theAmazfit Active 2.

Now, let’s get to the price. This is where the Moto Watch Fit stumbles. As mentioned, the Moto Watch Fit does not run Wear OS. It’s essentially a fitness tracker that looks like an Apple Watch, but Motorola has priced it as if itisan Apple Watch. It’s available today starting at $199 in the US and $249 in Canada. That US price is only $50 less than theApple Watch SE.

Granted, the Moto Watch Fit looks like a very nice fitness tracker, but it’s priced considerably higher than other devices in its category. The aforementioned Amazfit Active 2, for example, is half the price.Fitbit trackersare also all cheaper than the Watch Fit. It’s a steep price for a smartwatch that isn’t a smartwatch, and a company’s first fitness tracker.