Twitch admits mistake and rolls back all branded content changes

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Twitch announced that it is backing off of its unpopular change to branded content guidelines, only one day removed.

One day removed froman unpopular and harmful change to its branded content guidelines, Twitch is walking back its announcement.The streaming giant announced in a series of Tweets todaythat “We want to work with our community to create the best experience on Twitch, and to do that we need to be clear about what we’re doing and why we’re doing it.”

New Twitch content guidelines will limit branded ads, promotions [Now with Twitch comment]

Will Jagielski-Harrison

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Twitch content guidelines: Back to the start

The stepping back of the new branded content policy comes after a series of apologies from Twitch after its announcement. Initially, the company line was apologizing but now backing down from its new changes.Those posts included saying"This created confusion and frustration, and we’re sorry for that."

Regardless of how hearnest that apology was or was not, Twitch has, for now, rolled back the change. Whether the damage is done or not remains to be seen. Or if the guideline changes will simply return in a more palatable form.

Despite main streaming competitor YouTube already having similar rules as to those now rolled back, it may push more and more streamers out of Twitch’s doorstep.